Design som virksomhet (English translation: "Design as a business") is a "how to" book about what you need to know in order to start your own company, in this case the target group was Graphic Design freelancers.
With my design I wanted the book to stand out amongst the other startup books out there, which is why I used a bright orange color for the cover.
The writing also stands out, since most startup books may seem intimidating and quite heavy to read at first glance. I chose to write the heavy content in a more personal and lighter tone to make the book as easy to read and understand. The fun illustrations only adds to this with it's minimalistic style.